A-B Marketing | Why Most People Start Marketing and Quit
I’ve Seen It Too Many Times
So many people start their marketing journey full of excitement. They sign up for a course, binge-watch tutorials, maybe even launch their first social media page. But fast forward a few weeks, and they’re… gone.
No posts. No progress. No motivation.
If you’ve felt like giving up on marketing—or you already did once or twice—you’re not alone.
And more importantly, you’re not the problem.
Let’s talk honestly about why this happens, and how you can break the cycle and actually move forward in your marketing path.
Why So Many People Quit Marketing Early
1. They Try to Learn Everything at Once
Marketing is a huge field.
There’s content, SEO, email, paid ads, social media, branding, influencer marketing, data analytics, CRM… the list goes on.
When beginners try to learn it all at the same time, they get overwhelmed. Naturally.
It’s like trying to learn how to cook, be a nutritionist, run a restaurant, and open a food delivery app—all in one month.
That pressure leads to paralysis. So, people freeze. Or quit.
2. They Focus Too Much on Trends, Not Basics of Marketing
New marketers often chase what’s “hot” right now—TikTok hacks, ChatGPT prompts, AI tools, or viral marketing stunts.
While these can be fun and useful, they’re not the foundation.
Without understanding the basics—how people think, what makes a message stick, how to build trust—it all crumbles eventually.
3. They Compare Themselves to Experts
Let’s be honest—social media doesn’t help here.
You’re scrolling through LinkedIn or Instagram, seeing marketers with 100K followers, award-winning campaigns, or $1 million ad budgets.
Meanwhile, you’re still figuring out what “CTR” means.
Comparison kills motivation. Especially when you forget that everyone started small—even those marketing “gurus.”
4. They Don’t Apply What They Learn
Watching tutorials feels productive, but learning without doing is an illusion.
If you learn something today and don’t try it out this week, you’ll forget it by next month.
Beginners often stay stuck in the “learning” phase and never switch to the “doing” phase—which is where the real growth happens.
5. They Don’t See Results Fast Enough
Marketing isn’t instant. SEO takes months. Organic growth is slow. Paid ads need testing. Brand building takes time.
But we live in a world that expects quick wins.
When the results don’t show up right away, many beginners feel like they’ve failed.
They haven’t. They just need patience.
So… How Do You Keep Going?
Now that we know what breaks people, here’s how to break through.
1. Pick ONE Area to Start With
Instead of trying to be a “digital marketing expert,” start with one thing:
- Like writing? → Content marketing
- Like numbers? → Try SEO or analytics
- Like visuals? → Learn social media or design
- Like organizing? → Explore campaign planning
Get good at one thing. Then branch out.
2. Create Before You’re Ready
Don’t wait to be an expert.
Start a blog. Write a caption. Run a $5 ad. Design a fake campaign. Help a friend’s project.
You’ll learn more from one small project than 10 hours of tutorials.
3. Build a Mini Portfolio from Scratch
Document your learning. Post what you’re trying.
Even if it’s messy or simple—show the journey.
Recruiters love to see action, not just theory. You don’t need clients to start building a portfolio—you just need creativity.
4. Join a Marketing Community
Marketing can feel lonely, especially if you’re learning solo.
Join a Facebook group, LinkedIn space, Discord server, or local workshop. Ask questions. Share struggles. Celebrate small wins with others.
Feeling supported makes you stick with it longer.
5. Set Tiny, Clear Goals
Forget “become a marketing expert.”
Instead, say:
- “I’ll write 1 blog post per week.”
- “I’ll run 1 Instagram account for 30 days.”
- “I’ll finish one short course this month.”
Big vision + small consistent actions = success.
The Truth No One Tells You
You don’t need to be perfect.
You don’t need to know everything.
You just need to keep going.
Most people quit not because they can’t do marketing—but because they didn’t give themselves the chance to grow into it.
You can be different. You can choose persistence over pressure.
Final Thought: Don’t Just Learn Marketing—Live It
The more you treat marketing as a skill you practice (not a theory you study), the more progress you’ll see.
Start small. Keep it real. Be curious.
Your marketing journey is just beginning.
The only wrong move? Not starting—or stopping too early.
Next in the A-B Marketing Series:
What’s the first marketing role that fits your personality? Take our free beginner-friendly quiz and find out.
Need help? Got stuck? Drop a comment or message me directly—I’ve been there.
You’re not alone on this path. Let’s grow, one step at a time.
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