Most brands celebrate the sales number on White Friday and skip the more important question: how many of those customers…
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Author: Ahmed Samir
September 22, 2026
White Friday Campaigns That Actually Worked in MENA: A Case Study
Most “how to win at White Friday” articles stay generic. Instead, let’s look at real, documented examples from the Egyptian…
September 20, 2026
Ad Costs Before National Day: How to Protect Your Budget
Ad Costs Before National Day spike every year before September 23, and it’s not a surprise, yet most marketing teams…
September 18, 2026
Regional Marketing Saudi Egypt UAE: Why One Campaign Won’t Fit Both
A common mistake among B2B companies operating across multiple Arab markets: treating Regional Marketing Saudi Egypt UAE as one campaign…