A-B Marketing

July 26, 2026 Social Media Crisis Management: A Practical Playbook

When a social media crisis hits — a viral angry comment, an employee’s bad take, a product defect — the…

July 25, 2026 Internal Communication Plan for Small Teams and Startups

Most internal communication frameworks published globally are built for companies with thousands of employees, dedicated intranet systems, and full HR…

July 24, 2026 Building a Personal Brand on LinkedIn From Egypt or the Gulf

Most personal branding advice for LinkedIn is written for a US or European audience, in English, assuming a specific set…

July 23, 2026 Brand Strategy for Startups in Egypt: No Agency Budget Required

Most Egyptian startups postpone brand strategy until the “next funding round” or “next growth phase.” That’s backwards — investors and…