The global phenomenon of post-Thanksgiving sales has taken on a unique and significant identity in the Middle East and North…
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
A-B Marketing
November 18, 2025
The Ultimate White Friday Marketing Checklist for MENA Businesses (2025)
White Friday—the Middle East and North Africa’s (MENA) equivalent of Black Friday—is no longer a single-day event. It has evolved…
November 11, 2025
Is the AUC Marketing Diploma Enough for Success? A Deep Dive into the ROI of Academic Certifications
The pursuit of career advancement often leads ambitious marketers in the MENA region straight to the doors of prestigious institutions…
November 5, 2025
How Zohran Mamdani Mayor of New York, Used Social Marketing to Win
The victory of Zohran Mamdani Mayor of New York, wasn’t just a political triumph—it was a masterclass in social marketing.Mamdani…