A-B Marketing

Most marketing advice still assumes an audience that is waiting to be interrupted. Seth Godin’s This Is Marketing starts from…

Every “top marketing books” list on the internet is the same 20 titles recycled without anyone saying which ones actually…

Most brand messaging fails for one reason: the brand made itself the hero of the story instead of the customer….

Most marketers can name the tactics — scarcity, social proof, urgency — without ever reading the book that named them…