How to Learn Marketing: My Real Journey into the World of Marketing
If you’ve ever asked, “How do I learn about marketing?” or wondered how to learn marketing without a degree or corporate background, you’re in the right place.
This isn’t just another list of resources. It’s a real story — of how I went from being a student with zero experience to building my own platform: Marketing with Ahmed.
Whether you’re just starting or looking to grow, I’ll walk you through how to learn marketing through action, real projects, and smart learning paths.
How I First Started to Learn About Marketing Without Realizing It
I graduated from the Faculty of Education & Arts, English Department, at Ain Shams University. My background had nothing to do with business or marketing.
But during college, I was naturally good at managing social media, launching online initiatives, and engaging people around ideas. I didn’t know it then, but these were the early signs of a marketer in the making.
I wasn’t learning from books. I was learning by doing. That’s one of the most powerful ways to learn about marketing — just start creating.
My First Real Step in Learning Marketing: Social Media at PMC Egypt
In 2011, I got my first big break when a friend asked me to manage social media for his production startup, PMC Egypt Production.
They were working on awareness campaigns supported by USAID — and that meant I was managing communication, writing content, and building engagement strategies with a real-world impact.
I also received formal training in:
- Digital marketing strategy
- Ad management and paid media
- Content creation
- Social media planning
Here’s the twist:
Most of what I learned in those trainings, I had already been doing — I just didn’t know the names or frameworks.
This was the moment I realized: I could learn marketing — and I already had a head start.
How I Learned Marketing Through Courses, Projects, and Practice
That experience sparked something in me, but I didn’t stop there.
I went on to take structured, specialized courses to grow my knowledge, including:
- Google Digital Garage
- HubSpot Academy
- Meta Blueprint
- Coursera courses from Wharton and HarvardX
- Real-world workshops in strategy and branding
These resources helped me fill in the gaps and go from intuition to expertise.
This is where I started understanding not just what to do, but why it works — which is key when you’re figuring out how to learn marketing in depth.
How to Learn Marketing Today? (A Step-by-Step Guide)
If you’re just starting out and wondering how to learn about marketing in 2025, here’s what I recommend based on my journey:
Step 1: Start from What You Enjoy
Notice the content you love online — then learn how it’s made and why it works.
Step 2: Work on a Real Project
Volunteer, freelance, or even start a personal blog. Learning by doing beats passive watching.
Step 3: Read Books
Books like “Contagious” or “Made to Stick” teach you the psychology behind marketing.
Step 4: Take Free Courses
Use platforms like Google, HubSpot, and Coursera. Many are free and beginner-friendly.
Step 5: Apply Immediately
Don’t just take notes. Apply the concepts in real campaigns — even if they’re small.
Step 6: Analyze What Works
Study successful ads, brand stories, and viral posts. Reverse-engineer them to learn.
Tools, Courses, and Books That Help You Learn About Marketing Faster
Here are my top recommendations for anyone serious about how to learn marketing:
- Books: “This Is Marketing” by Seth Godin, “Influence” by Robert Cialdini
- Free Courses: Google Fundamentals of Digital Marketing, HubSpot Content Marketing
- Platforms to Watch: YouTube channels like Neil Patel, MarketingExamples, and Moz
Each resource helped me grow in a specific direction — but only because I was applying it, not just reading it.
Learning Marketing Taught Me to Build Something Bigger: Marketing with Ahmed
Eventually, all the small steps added up. I wanted a space to share what I was learning — and that’s why I built my website: Marketing with Ahmed.
It’s not just a blog. It’s a place where I answer real questions like:
- What are the best ways to learn about marketing?
- Which courses are worth your time in Egypt?
- How do real marketers grow their skills?
I created this space to help others like me — self-taught, passionate, and eager to learn marketing in a practical way.
What Worked for Me Might Work for You
I started with no marketing degree, no connections, and no clear plan.
But I had one thing — the willingness to start.
If I could go from a student of English literature to a marketing strategist, then you can too.
All it takes is your first step into learning. And now, you know how to learn marketing — not just in theory, but in practice.
Ready to Start Your Marketing Journey?
Here are two powerful places to begin:
If you’re still unsure where to start, ask me directly on Ask Ahmed. I’ve been where you are — and I’d be happy to help.