Author: Ahmed Samir

Published in 1981, Positioning: The Battle for Your Mind by Al Ries and Jack Trout is older than most of…

Why do some ideas, products, and stories spread through word of mouth while others — often objectively better ones —…

Most marketing advice still assumes an audience that is waiting to be interrupted. Seth Godin’s This Is Marketing starts from…

Every “top marketing books” list on the internet is the same 20 titles recycled without anyone saying which ones actually…