Author: Ahmed Samir

Most brand messaging fails for one reason: the brand made itself the hero of the story instead of the customer….

Most marketers can name the tactics — scarcity, social proof, urgency — without ever reading the book that named them…

Most “best digital marketing courses” lists floating around are recycled international rankings — the same five names copy-pasted from a…

Eslsca’s Global Marketing Diploma gets searched constantly by people comparing it to AUC, but on its own, it barely gets…