Most brands celebrate the sales number on White Friday and skip the more important question: how many of those customers…
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Ahmed Samir
Marketing Manager
Content Manager
Social Media Expert
Design Thinking Trainer
Marketing Resources
September 22, 2026
White Friday Campaigns That Actually Worked in MENA: A Case Study
Most “how to win at White Friday” articles stay generic. Instead, let’s look at real, documented examples from the Egyptian…
September 17, 2026
Beyond Revenue: The White Friday Metrics That Actually Predict Long-Term Growth
Most White Friday performance reports stop at one number: total revenue on campaign day. That number matters, but on its…
September 12, 2026
Should B2B SaaS Companies Run White Friday Discounts? The Real Cost of Discounting
The question repeats every year in almost every B2B SaaS company: “Should we run a White Friday discount like everyone…