Marketing Resources

November 18, 2025 The Ultimate White Friday Marketing Checklist for MENA Businesses (2025)

White Friday—the Middle East and North Africa’s (MENA) equivalent of Black Friday—is no longer a single-day event. It has evolved…

November 6, 2025 What Is White Friday? The Complete 2026 Marketing & Content Plan

White Friday is the Middle East’s biggest sales event — here’s what it is, when it falls in 2026, and a full content plan to market it: timelines, tactics, and a sample calendar.

October 16, 2025 Top Free Marketing Courses on Coursera: Most Viewed & Highest Rated (2025 Guide)

Introduction Learning marketing online has become incredibly accessible thanks to platforms like Coursera. You can enrol in high‑quality courses created…

June 23, 2025 Best Marketing Books for Beginners: 12 Must-Reads to Kickstart Your Journey

Best Marketing Books for Beginners .. If you’re just getting started in the world of marketing, the amount of content…