A-B Marketing

Why do some ideas, products, and stories spread through word of mouth while others — often objectively better ones —…

Most marketing advice still assumes an audience that is waiting to be interrupted. Seth Godin’s This Is Marketing starts from…

Every “top marketing books” list on the internet is the same 20 titles recycled without anyone saying which ones actually…

Most brand messaging fails for one reason: the brand made itself the hero of the story instead of the customer….