Zee3 Enta is a bold Egyptian media initiative launched by PMC to amplify the voices of ordinary citizens across the country. Originally rooted in social awareness campaigns following the 2011 revolution, the show evolved into a unique video platform where people from all walks of life could speak freely about their hopes, frustrations, and ideas — all captured in short, impactful episodes filmed inside a mobile broadcast booth. From political commentary to social dreams, the format gave space for raw, honest storytelling that resonated deeply with diverse Egyptian audiences.
As part of the founding team in 2011, I contributed as Social Media Manager, leading the digital launch strategy, content distribution, and audience engagement across platforms like Facebook and YouTube. Our early efforts helped the project go viral, earning hundreds of thousands of organic views and national media attention. The digital presence we built played a key role in transforming Zee3 Enta from a grassroots experiment into one of the most recognized social expression shows in post-revolution Egypt — and laid the foundation for its expansion across the MENA region.